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Demystifying Product Prioritization Frameworks

Team working on sprint planning and prioritizing the tickets.

Product prioritization stands at the intersection of strategy and execution in the realm of product management. It's the meticulous process of deciding the sequence and emphasis of product development to achieve overarching business objectives. Various frameworks have been introduced to streamline this process, each with its unique perspective. Let's delve into some of the most influential ones.

RICE Model

RICE, an acronym for Reach, Impact, Confidence, and Effort, is a quantitative approach to product prioritization. Each factor is assigned a score. The combined result dictates the priority:

  • Reach: How many users will this feature or improvement impact over a specific time frame?
  • Impact: To what extent will this affect the user's experience?
  • Confidence: How certain are we about the reach, impact, and effort estimates?
  • Effort: How much effort will it take to implement this feature?

By multiplying Reach, Impact, and Confidence, and then dividing by Effort, teams can derive a RICE score, providing a clear hierarchy of features or improvements to tackle.

MoSCoW Method

The MoSCoW method categorizes features or requirements into four buckets:

  • Must have: Non-negotiables that are critical for the project's success.
  • Should have: Important but not critical elements.
  • Could have: Desirable features that are not necessary.
  • Won't have (this time): Items that are agreed to be off the table for the current iteration but might be considered in the future.

The MoSCoW method is particularly beneficial for projects with tight deadlines or strict budgets, as it quickly surfaces the most critical requirements.

Kano Model

The Kano Model evaluates product features based on how users perceive them and their impact on satisfaction. It categorizes features into:

  • Basic Needs: Fundamental features that, if absent, will cause dissatisfaction.
  • Performance Needs: Features that correlate directly with user satisfaction. The better the performance, the higher the satisfaction.
  • Delighters: Unexpected or additional features that can significantly boost satisfaction when present but don't cause dissatisfaction when absent.

By understanding which category a feature falls into, product teams can tailor their efforts to maximize user satisfaction.

Eisenhower Matrix

Also known as the Urgent-Important Matrix, the Eisenhower Matrix helps prioritize tasks based on their urgency and importance:

  • Urgent and Important: Tasks that need immediate attention and have significant consequences.
  • Not Urgent but Important: Tasks that contribute to long-term objectives but aren't time-sensitive.
  • Urgent but Not Important: Tasks that demand immediate attention but don't significantly contribute to long-term objectives.
  • Neither Urgent nor Important: Low-priority tasks that might be better delegated or even dropped.

This matrix is particularly useful in time management, helping product managers identify what truly requires their focus.


Product prioritization is as much an art as it is a science. While these frameworks provide structured approaches, they thrive in the hands of product managers who can blend data with intuition, strategy with empathy. The ultimate goal remains the same: to create products that resonate, that solve real problems, and that stand the test of time. The journey to that goal, though paved with decisions and trade-offs, becomes more navigable with these frameworks as guiding lights.

Arto Baghdasaryan. Co-Founder and CPO of Signlz