Product Bookshelf

Looking to up your game in product management? We've curated a list of must-read books that offer invaluable insights and strategies for PMs at any level.

Inspired: How to Create Tech Products Customers Love by Marty Cagan

Inspired: How to Create Tech Products Customers Love

by Marty Cagan

In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love―and that will work for your business.

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The Four Steps to the Epiphany: Successful Strategies for Products that Win by Steve Blank

The Four Steps to the Epiphany: Successful Strategies for Products that Win

by Steve Blank

The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them.

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Hooked: How to Build Habit-Forming Products By Eyal Nir

Hooked: How to Build Habit-Forming Products

By Eyal Nir

Unlock the secret to creating products that captivate users. 'Hooked' delves into the psychology behind habit-forming products, offering a step-by-step guide to the 'Hook Model.' Learn how to engage users, drive customer retention, and transform your product into a daily habit.

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The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

by Eric Ries

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively.

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Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs by John Doerr (Author), Larry Page (Foreword)

Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs

by John Doerr (Author), Larry Page (Foreword)

OKRs surface an organization's most important work. They focus effort and foster coordination. They keep employees on track. They link objectives across silos to unify and strengthen the entire company.

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User Story Mapping: Discover the Whole Story, Build the Right Product by Jeff Patton, Martin Fowler, Peter Economy, Alan Cooper, Marty Cagan

User Story Mapping: Discover the Whole Story, Build the Right Product

by Jeff Patton, Martin Fowler, Peter Economy, Alan Cooper, Marty Cagan

User story mapping is a valuable tool for software development, once you understand why and how to use it. This insightful book examines how this often misunderstood technique can help your team stay focused on users and their needs without getting lost in the enthusiasm for individual product features.

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Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days By Jake Knapp, John Zeratsky, Braden Kowitz

Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days

By Jake Knapp, John Zeratsky, Braden Kowitz

Turn big challenges into manageable solutions in just a week. 'Sprint' by Jake Knapp offers a practical guide to the five-day process that Google Ventures uses to fast-track innovation. Learn how to pinpoint critical issues, brainstorm solutions, and validate your ideas quickly.

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Founding Sales: The Early Stage Go-to-Market Handbook by Peter R Kazanjy

Founding Sales: The Early Stage Go-to-Market Handbook

by Peter R Kazanjy

This book is specifically targeted for founders who find themselves at the point where they need to transition into a selling role. Specifically founders who are leading organizations that have a B2B, direct sales model that involves sales professionals engaging in verbal, commercial conversations with buyers.

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Loved: How to Rethink Marketing for Tech Products by Martina Lauchengco

Loved: How to Rethink Marketing for Tech Products

by Martina Lauchengco

LOVED is an invitation to rethink tired notions of product marketing and practice a more dynamic, customer and market-centric version that creates raving fans and helps products achieve their full market potential.

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The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company by Steve Blank, Bob Dorf

The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company

by Steve Blank, Bob Dorf

The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the "Lean Startup" movement and tested and refined by him for more than a decade.

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Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A. Moore

Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers

by Geoffrey A. Moore

In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority.

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Empowered: Ordinary People, Extraordinary Products by Marty Cagan

Empowered: Ordinary People, Extraordinary Products

by Marty Cagan

Most people think it’s because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products.

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Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel, Blake Masters

Zero to One: Notes on Startups, or How to Build the Future

by Peter Thiel, Blake Masters

Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley.

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Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath, Dan Heath by Chip Heath, Dan Heath

Made to Stick: Why Some Ideas Survive and Others Die

by Chip Heath, Dan Heath

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps.

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Escaping the Build Trap: How Effective Product Management Creates Real Value by Melissa Perri

Escaping the Build Trap: How Effective Product Management Creates Real Value

by Melissa Perri

In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer.

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Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value by Teresa Torres

Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value

by Teresa Torres

In this book, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You'll learn to balance action with doubt so that you can get started without being blindsided by what you don't get right.

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Jobs to be Done: Theory to Practice by Anthony W. Ulwick

Jobs to be Done: Theory to Practice

by Anthony W. Ulwick

Why do so many innovation projects fail? What are the root causes of failure? How can they be avoided? Since 1991, Tony Ulwick has pioneered an innovation process that answers these questions. In 1999, Tony introduced Clayton Christensen to the idea that "people have underlying needs or processes in their lives, that they are addressing in some way right now"

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The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz

The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

by Ben Horowitz

While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. Ben Horowitz analyzes the problems that confront leaders every day, sharing the insights he’s gained developing, managing, selling, buying, investing in, and supervising technology companies.

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The Power of Customer Misbehavior: Drive Growth and Innovation by Learning from Your Customers by M. Fisher , M. Abbott , Kalle Lyytinen

The Power of Customer Misbehavior: Drive Growth and Innovation by Learning from Your Customers

by M. Fisher , M. Abbott , Kalle Lyytinen

To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.

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The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you by Rob Fitzpatrick

The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you

by Rob Fitzpatrick

They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right .

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Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear

Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones

by James Clear

If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change. You do not rise to the level of your goals. You fall to the level of your systems. Here, you'll get a proven system that can take you to new heights.

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Lean Analytics: Use Data to Build a Better Startup Faster by Alistair Croll, Benjamin Yoskovitz

Lean Analytics: Use Data to Build a Better Startup Faster

by Alistair Croll, Benjamin Yoskovitz

By measuring and analyzing as you grow, you can validate whether a problem is real, find the right customers, and decide what to build, how to monetize it, and how to spread the word. Focusing on the One Metric That Matters to your business right now gives you the focus you need to move ahead--and the discipline to know when to change course.

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Mindful Design: How and Why to Make Design Decisions for the Good of Those Using Your Product by Scott Riley

Mindful Design: How and Why to Make Design Decisions for the Good of Those Using Your Product

by Scott Riley

Mindful Design introduces the areas of brain science that matter to designers, and passionately explains how those areas affect each human’s day-to-day experiences with products and interfaces. You will learn about the neurological aspects and limitations of human vision and perception; about our attachment to harmony and dissonance, such as visual harmony, musical harmony.

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The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback by Dan Olsen

The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback

by Dan Olsen

The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking.

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The Design Of Everyday Things by Don Norman

The Design Of Everyday Things

by Don Norman

Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious -- even liberating -- book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology.

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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim, Renée Mauborgne

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

by W. Chan Kim, Renée Mauborgne

BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans.

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Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability by Krug Steve

Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

by Krug Steve

Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject.

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Stay ahead in the dynamic field of product management with these insightful reads. Dive into these pages and emerge with new perspectives and tools to drive your product towards success.
Happy reading!